LIMITATION OF LIABILITY: The liability of SEMAC with respect to any items supplied or services performed shall not exceed the purchase price paid by Buyer with respect thereto. In no event shall SEMAC be liable for any special, indirect, incidental, or consequential damages, including, but not limited to, loss of anticipated profits or revenues, loss of use, non-operation or increased expense of operation of equipment, cost of capital, or claims of customers of Buyer. In no event shall SEMAC be liable for damages of any kind or nature including personal injury resulting from improper or negligent use, operation, or alteration of any items supplied by SEMAC.